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Joel Kleber - CMO for Australia’s largest franchise.

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Featured

AI Software

+2

Are you Googleable?

Mar 11, 2025

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9 min read

Are you Googleable?

📢 How to Get a Google Knowledge Panel (and Why It’s Critical for Aussie Franchisors and Personal Branding)

Joel Kleber

AI Software

+1

🤖 AI Tool Spotlight: Swell AI – The Ultimate Content Repurposing Assistant

Feb 9, 2025

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2 min read

🤖 AI Tool Spotlight: Swell AI – The Ultimate Content Repurposing Assistant

Get value out of your podcasts.

Joel Kleber

Franchise Marketer

Why FGC is the future!

Feb 4, 2025

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6 min read

Why FGC is the future!

Franchisee Generated Content can save you thousands!

Joel Kleber

Articles

Content Marketing

+2

Your franchisees pay 3% and have never seen where it goes

Oct 5, 2026

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4 min read

Your franchisees pay 3% and have never seen where it goes

Bob McKay on marketing fund ROI, why CMOs keep getting replaced, and ChatGPT dropping Reddit.

Joel Kleber

Content Marketing

+2

A franchisee with a phone is outranking your YouTube channel

Sep 28, 2026

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4 min read

A franchisee with a phone is outranking your YouTube channel

13 videos, no camera gear, and the second result for our brand name.

Joel Kleber

Content Marketing

+2

Your prospect has 14 tabs open. The enquiry form is the last one.

Aug 6, 2026

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5 min read

Your prospect has 14 tabs open. The enquiry form is the last one.

Plus the new FranFeast episode, and LinkedIn's new AI slop button.

Joel Kleber

Content Marketing

+2

One 45 minute interview sold a $30,000 franchise

Jul 29, 2026

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4 min read

One 45 minute interview sold a $30,000 franchise

Plus Tim Collett on why expo crowds are the biggest in 10 years.

Joel Kleber

Content Marketing

+1

Jul 8, 2026

•

7 min read

Your brand guidelines cost you a billion views

The two parts of the Trust Engine nobody copies, and the numbers behind them.

Joel Kleber

Content Marketing

+2

I've told everyone to build a YouTube channel. I never built my own.

Jun 16, 2026

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3 min read

I've told everyone to build a YouTube channel. I never built my own.

Why authority, not views, is the goal, and the exact process I'm using to get there.

Joel Kleber